Our flagship reference is without any doubt Pictureka! We invented this game and licensed it to Hasbro. “Pictureka!” is now one of the top selling games worldwide and has expanded into a whole range of products.

Pictureka! Find it fast. Find it first.

A bit of history

The birth of Pictureka

Pictureka did not start out under the name “Pictureka”. In fact, it was launched by Lauwers Games under the name ‘Project X’. The game was invented by Belgian game inventor Arne Lauwers. It was a multilingual version intended for the European & US market.

Project X was created in 2005 and launched in 2006 in Belgium, The Netherlands, France, Germany, Austria & Italy on toy fairs and at the Chicago toy fair.

How did Project X become Pictureka?

Pictureka! Jr. Peppa PigIt did not take long for Hasbro to see the potential of the game and they soon contacted the inventor, Arne Lauwers. Thus, Arne signed a license agreement with Hasbro. Hasbro choose Pictureka as the brand name.

Has the inventor of Pictureka, Arne Lauwers, made other games?

Yes, he has made several other games and even a whole fantasy world including stories, that are also available for licensing. An overview can be found on this website.


Who distributes and produces Pictureka?

This is now all done by Hasbro. The game is available in many countries on many continents and has won many awards. The brand is very much alive and you can expect more to come. For the latest news on Pictureka and its availability go to hasbro.com.


  • 2008 Grand Prix du Jouet award in France
  • 2008 Games Toy of the Year award for Best Game in Australia
  • Nominated for the Toy of The Year awards in 2009 in the category Game of the Year
  • Gold at the Moscow Toy Fair 2007 in the category best board and table game

Did you know? The board game even got picked up by Ellen Degeneres on the Ellen Show!


How many versions are there of Pictureka?

The Pictureka license started out with the board game simply named ’Pictureka’. It was an exact copy of Project X, as invented by Arne Lauwers.

In the years that followed Hasbro added a 2nd and a 3rd edition to the Pictureka brand. The third edition was launched in the US in the summer of 2021.

Besides the Pictureka board games, Hasbro also brought a number of spin offs of Pictureka to the market like Pictureka Flipper Game, Pictureka card game, Pictureka jigsaw puzzles and even a game show for kids based on Pictureka. Pictureka! was also included in Hasbro Family Game Night 2, developed for the Wii by EA Games. Pictureka! even has its own game show now on the Hub.


A few examples of Pictureka-versions

Pictureka Board Game

Find it fast!  Find it first!  Pictureka is the exciting game of visual hide & seek.  Collect the most mission cards to win! Place the 9 game board tiles on the table in a 3 x 3 grid.  Players than take turns rolling the dice, selecting a mission card and trying to find objects fast or first.  Three different card decks keep the game exciting — players either have to find a matching image or objects that fall into a category like “things that can fly”.  And watch out, the gameboard can change on any turn — special mission cards instruct players to turn over, rotate or switch one of the 9 gameboard tiles.  In this game its finders keepers: you get the card if you find the object fast or first.  Collect enough cards to win, and you’re the Pictureka champ!

Did you know? Every box of Pictureka contains the caption: licensed by Arne Lauwers

pictureka-card-gamePictureka Card Game

Play four great card games that’ll get your creative juices flowing! First, can you find a picture of something beginning with the letter “A”? Point out that Apple before the other players spot it! In the second game, race to get rid of your cards by finding “mission” pics. Third, test your matching skills and pick out pairs before your peers do! And finally, get creative and combine cards to complete missions. All four ways provide PICTUREKA fun in a play-anywhere card game!


More info?

Contact us

Discover some Pictureka-videos


Pictureka on Ellen Degeneres

Pictureka Game Show

Even more?

Look for more fun video’s about Pictureka! on Youtube.


Great Pictureka products

Pictureka! Flipper Game


Pictureka! Super Rug


pictureka-disneyPictureka! Jr. Peppa Pigeaster-edition

Pictureka! Rivals Edition